What we do

Five advisory practices for football clubs facing complex problems.

The category is strategic advisory for football clubs. Each practice addresses a different part of the club system, but the work is designed to connect across strategy, finance, football, infrastructure and ownership.

01

Club Strategy & Transformation

Strategic planning, diagnostics, transformation programmes, organizational design, professionalization, turnaround, restructuring and governance implementation.

02

Financial Sustainability & Football Economics

Budgeting, cash flow modelling, scenario analysis, squad-cost planning, break-even analysis, financial resilience and capital allocation.

03

Revenue, Infrastructure & Community

Commercial strategy, sponsorship, matchday, stadium economics, infrastructure, community programmes, local integration and partnerships.

04

Football Strategy & Player Economics

Squad planning, recruitment economics, player valuation, academy strategy, transfer strategy and decision modelling.

05

Ownership, Investment & Multi-Club Strategy

SAF strategy, acquisition analysis, due diligence support, ownership structure, portfolio strategy and post-acquisition planning.

How it works

Strategy first, technology as capability

Decision Graph, Control Tower, analytics and financial models are deployed when they help the club solve the problem, not as standalone products.